This is what I like about the nature of public opinion: it's viral.
No matter how good of a publicist you have there is just isn't any way to try and mop up past actions (jumping up and down on Oprah's couch, getting into it with Matt Lauer, being the self-annoited king of psychology by breaking bad on Brooke Shields, just take your pick here...) like some Bounty sized stain on the countertop.
I can't really say for sure if the advent of technology has made it so people are more readily aware of things, dredging up things that happened 8 or 9 months ago is relatively easy compared to trying to do that circa 1986, like this.
People do like to build their heroes just to tear them down but Tom just seems bent on doing it himself. Lovely.